GC Eyewear required a new approach to their existing brand with a focus on repositioning themselves in their market, Sibley Design crafted a new branding portraying a fashionable product of high quality. The roll out of the rebranding has been met with high praise from stockists, with forecasts of increased sales. As a brand, GC Eyewear is now on level playing field with many other intermediate-priced and luxury eyewear brands.

• Logo
• Brand direction
• Point of Sale material
• Product
• Brochures
• Packaging