Pursuit Active aims to enter the sports eyewear market to compete with leading brands. Sibley Design crafted a recognisable, sport brand enabling Pursuit Active to do this. The stylised "P" in the logo is an easily identifiable symbol allowing for high brand recognition, while the imagery completes the brand to impress the consumer as a quality retail product.

• Logo
• Brand direction
• Point of Sale material
• Product
• Brochures
• Packaging