Raptor Electrical Logo
Raptor Electrical Website
Raptor Electrical Stationery
Smoke Alarm Solutions Logo
Raptor Electrical required a bold, high-impact company branding that stood out from their competition and reflected their unique service offering. A raptors' (bird of prey) head was used in the "R" as the feature of the logo and also applied throughout various parts of the branding. A custom typeface was created for the logo and the colours of a strong rich orange supported by a neutral grey completed the logo. This theme was then successfully applied throughout the branding. As Raptor Electrical was a "start-up", they required a complete branding package including logo, website, stationery and all marketing material required for the company launch.
Raptor Electrical's parent company, Smoke Alarms Solutions, also required a rebrand at the same time. The client brief specified that the two companies looked and felt as though they are part of one company. The was ensured by applying the Raptor Electrical custom typeface and colours to this new logo. Like Raptor Electrical, which used the "R" as the feature, the "S" became the feature of Smoke Alarms Solutions branding. This was stylised to represent smoke, and the bold orange fit perfectly to incorporate a "warning" element to the branding. Again a suite of branding elements were required including logo, stationery, website and internal documentation and van livery.